Brand Partnership Program
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The Brand Partnership Program is a strategic content and placement initiative designed to help alcohol and non-alcohol beverage brands grow awareness, on-premise visibility, and local buzz in New York City (and beyond).
We partner with bars, restaurants, and retail accounts to feature your product, then use photography, video, and social media to amplify the presence of your brand where it counts—in real venues, in real cocktails, in front of real customers.
What Brands Get
✔ On-Premise Product Placement
We get your bottle into high-visibility bars and restaurants across NYC, with featured cocktails and product display.
✔ Professional Content Creation
We produce stunning photo and video content of your product in use—featured in real cocktails, real spaces, and real menus.
✔ Social Media Amplification
We distribute the content across social channels and coordinate posts from participating venues and local influencers.
✔ Reporting & Results
You’ll receive monthly wrap-up reports with visual proof of placement, social metrics, and brand visibility updates.
What Venues Get
How It Works
1. Brand Kickoff
We meet to align on your goals: product focus, target venues, audience, and budget
You provide key brand assets (logos, product shots, usage guidelines)
2. Venue Curation & Coordination
We tap our NYC hospitality network to identify 2–6 great-fit bars, restaurants, or shops
Venues agree to:
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Feature your product in a specialty drink or tasting
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Display your product
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Allow a monthly content shoot
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Share curated posts on social media
3. Content Creation
Our team produces professional photo and video content in each venue
This includes product-in-use shots, styled cocktails, staff interaction, and atmospheric brand visuals
All media is edited and optimized for digital use, and distributed to both you and the venue
4. Distribution & Promotion
Content is distributed to venues and the brand for use
Optionally: Custom drink promo material, influencer activations, social giveaways, paid social ads, brand takeovers
5. Reporting & Wrap-Up
Monthly or campaign-end report delivered
Includes:
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Photos/videos
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Social metrics
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Notes from venues
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Suggested next steps
In Short, We Will...
✔ Place your product in multiple relevant venues (bars, restaurants, bottle shops).
✔ Capture content in those venues.
✔ Push social content with each venue to amplify it.
✔ Build local buzz around your product
Brand Partnership Retainers
Local Buzz
Best for new product launches or emerging brands
MONTHLY:
2 NYC Venue Features
1 Photo/Video Shoot per Venue
10–15 Edited Images per Venue
2 Short-Form Reels per Venue
1+ Coordinated Social Posts per Venue
Campaign Recap
Market Push
Ideal for regional growth and seasonal promotions
MONTHLY:
4 NYC Venue Features
1 Photo/Video Shoot per Venue
10-15 Edited Images per Venue
2 Short-Form Reels per Venue
1+ Coordinated Social Posts per Venue
Campaign Recap Deck
City Presence
Designed for market saturation and national brands
MONTHLY:
6 NYC Venue Features
1 Photo/Video Shoot per Venue
10-15 Edited Images per Venue
2 Short-Form Reels per Venue
1+ Coordinated Social Posts per Venue
Custom Promo Card per Venue
Campaign Recap Deck
3-month minimum recommended to maximize brand impact.
Expand Your Impact
$1,500+
In-Studio Product Content Shoot
Custom Quote
Paid Ad Creative Learn More
Starting at $125
Custom Video Ad (30 sec – 1 min)
$750
Print Design / Menu Inserts
$250
Territory Expansion (Other Cities)
Custom Quote
Why This Is Different (And Better)
Most brand partnerships stop at product placement. Ours go further.
At Billy Boy Studio, we combine the creative power of a content studio with the strategic value of hospitality relationships. This isn’t a generic rep program or a one-size-fits-all campaign. This is a fully integrated experience designed to make your product stand out in real spaces, with the content and social traction to back it up.
Here’s how we’re different than typical brand partnerships:
✔ Real Placements with Real Hospitality Venues
We don’t just drop your product into a bar—we curate partnerships with venues that align with your brand’s identity and target audience.
✔ High-Quality Content Built Into Every Campaign
Each placement includes a professional shoot, giving you branded visuals in authentic environments that are ready for web, social, and trade.
✔ Dual-Sided Social Amplification
Your brand is promoted not just by us, but also by the venues and optional influencers involved—expanding your reach in a way that feels natural, not forced.
✔ Streamlined Execution
No sales teams, no complex logistics. We handle venue coordination, product placement, content production, and reporting so you don’t have to.
✔ Built by Creators Who Live in Hospitality
We understand both sides of the bar—and know how to create campaigns that connect with customers, not just check marketing boxes.
This is how brand partnerships should be done: strategic, creative, and genuinely impactful.
Why Us?
Let us be your eyes, ears, and buzzmakers on the ground. We’re creatives who live in the bars, photograph the cocktails, and know the tastemakers. This isn’t just a shoot - it’s placement and presence.
✔ We’re creatives who live in the hospitality world
✔ We have established relationships with bars, restaurants, and retail accounts across NYC
✔ We produce exceptional visual content with an eye for what sells
✔ We deliver measurable results—not fluff
✔ We know how to make a bottle move
Venue Feature
A Venue Feature places your product inside a curated NYC bar, restaurant, or bottle shop for a campaign window, typically 1 to 2 weeks. Featured in a specialty cocktail and on display behind the bar, your product gets real visibility in front of real customers.
We coordinate with the venue, handle the creative, and deliver beautiful photo and video content that captures your brand in a live hospitality setting. This is perfect for brands looking to create buzz, build proof of placement, and generate versatile content.
What’s Included with each tier (see tiers for quantity details):
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Featured cocktail on menu or menu insert
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Product placement in venues
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Professional photo/video shoots on-site of each venue
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Edited images + video
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Content delivery for your brand’s use (social, web, trade, etc.)
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Organic exposure via venue social channels
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Recap with visuals and light insights from the venue
Influencer Tie-In
Amplify your brand’s visibility with a curated influencer tie-in. We’ll handpick local content creators who align with your target audience—whether that’s cocktail culture, food & drink, or lifestyle—and coordinate posts, stories, or reels that feature your product in an authentic way.
This is the perfect way to extend your campaign’s impact beyond the venue and into the social feeds of highly engaged consumers.
What’s Included:
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Influencer sourcing, vetting, and outreach
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2-5 creators selected based on audience fit and budget
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Story and/or feed post per creator (featuring your product)
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Usage rights for reposting
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Post-campaign recap with reach and engagement metrics
Venue Social Support
As part of your campaign, participating venues are encouraged to post content featuring your product, whether it’s a specialty cocktail or a spotlight on the brand they’re proud to pour.
These organic posts from trusted local bars, restaurants, or shops add authenticity to your brand story and help build real-world credibility with their followers.
What You Can Expect:
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Instagram posts and/or stories from venue accounts
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Tags and mentions of your brand and product
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Boosted visibility within the local food & drink scene
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Opportunities to reshare and repurpose venue-created content
We coordinate directly with venues to make this process easy and brand-aligned, adding another layer of reach to your campaign without additional spend.
In-Venue Brand Takeover
An In-Venue Brand Takeover is your opportunity to dominate the guest experience at a top-tier NYC bar or restaurant for a full week (or weekend). We’ll turn the venue into a branded environment where your product is front and center—from custom cocktails to branded menus, signage, and social content. It’s more than a feature—it’s a full sensory impression.
Through this takeover, your brand becomes the talk of the room. We curate every touchpoint to highlight your product in an authentic, exciting way, backed by professional photography, content distribution, and real on-premise impact. Billy Boy Studio manages everything: creative, execution, and reporting.
What’s Included:
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Placement in a signature cocktail or tasting menu
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Branded menus, table tents, or coasters (design + production)
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Back bar and shelf placement
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In-venue signage (signage, window decals, mirror clings, etc.)
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Content shoot with photo + video assets
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Coordination with venue for setup and promotion
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Optional influencer visits or event tie-in
Per Venue, You’ll Receive:
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10-15 edited photos and 2–3 short-form videos
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Visual content from a live, branded activation
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Social coverage via venue and optional influencers
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Post-campaign report with visuals, impressions, and performance highlights
Why It Works:
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You don’t just show up on the shelf, you take over the space
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Guests discover your product through taste, visuals, and social buzz
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Perfect for product launches, seasonal pushes, or geo-targeted campaigns
Venue Participation
Each participating venue actively supports your brand throughout the campaign. We work closely with them to ensure a seamless and valuable experience, for both the venue and your product.
Venues Agree To:
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Feature your product in a specialty cocktail or tasting pour
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Display your bottle visibly behind the bar or on the shelf
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Allow a monthly content shoot, coordinated around their schedule
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Share curated posts on social media
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Keep the featured product stocked for the duration of the campaign (We coordinate this with the brand)
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Offer basic feedback about how the drink or product is performing
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Allow branding materials like table tents, menus, or shelf talkers if applicable (Optional)
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Permit content usage rights for the brand across digital and marketing platforms
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Be open to future collaborations if the campaign is successful
This creates real, in-market exposure while supplying you with authentic content, meaningful brand placement, and social media amplification, all driven through respected, on-premise accounts your customers already trust.
Brand Participation
To make your placement campaign run smoothly and deliver real impact, we ask all participating brands to provide the following. This ensures alignment between your goals, our creative execution, and the hospitality venues representing your product.
Brands Agree To:
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Supply product to participating venues, either directly or via distributor (We’ll help coordinate delivery and timing to match campaign launch.)
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Confirm featured SKUs and preferred usage (e.g. cocktail, neat pour, display only)
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Provide branding assets for content and marketing (Logos, bottle images, product descriptions, social handles, guidelines, etc.)
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Approve creative direction or campaign concepts in a timely manner (We’ll propose the concept, shot list, or visual direction for review.)
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Grant usage rights for product branding across content, paid media, and promotional materials
Optional But Encouraged:
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Share or promote content on your brand’s social media, website, or trade channels (We’ll deliver everything pre-sized and ready to post.)
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Provide branded materials for use on-site (table tents, signage, coasters, menus, if approved by the venue)
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Support influencer tie-ins through reposting, gifting, or amplification
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Join us at a venue or event, if local and available, to see your product in action
Billy Boy Studio Participation
Billy Boy Studio leads the strategy, creative, and coordination for your campaign from start to finish. We act as your local extension, placing your product in real venues, producing professional content, and generating buzz across digital and on-premise channels.
What We Handle:
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Venue curation and outreach based on your brand goals
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Coordination with bar managers and distributors to ensure proper placement and product availability
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Creative direction and content production (photo + video)
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Influencer management if included in your campaign
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Social media coordination with venues and partners
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Content delivery and asset formatting for brand use
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Post-campaign reporting with visuals, reach, and engagement metrics
We ensure every shoot, post, and placement is intentional, beautifully executed, and aligned with your brand’s vision.