Case Studies

Case Study: Aitana

Modern Latin Restaurant – New York City

Challenge

As a brand-new upscale restaurant launching in a competitive market, Aitana needed a strong digital presence and captivating visuals to drive awareness and educate potential guests on its exciting Latin-inspired menu.

Our Approach

We partnered with Aitana to develop a content-forward launch strategy built around bold visuals, social-first storytelling, and a targeted digital marketing rollout. This included photo and video content creation, social media strategy, and marketing execution tailored to drive engagement.

Deliverables

4 full-scale seasonal photo and video shoots
Short-form video reels for social
Monthly social media content
Digital marketing strategy and ad execution

Results

120% increase in social media followers within three months
Elevated awareness throughout the Flatiron District and beyond
Successful restaurant launch with consistent online engagement

Case Study: Privé House

Private Members Club – New York City

Challenge

Privé House was launching as an exclusive, design-forward private members club in NYC. The brand needed an identity that felt both luxurious and quietly confident—something that matched the caliber of its clientele.

Our Approach

Billy Boy Studio created a full branding system from scratch, developing the visual identity, brand guidelines, and high-end collateral to reflect the space’s tone: refined, moody, and rare.

Deliverables

Logo design and identity development
Color palette, textures, and brand patterns
Brand collateral mockups for print and digital use

Results

Complete brand system launched successfully
Visual identity helped establish Privé House as a sleek, exclusive destination prior to opening
Branded materials used across all touchpoints: invitations, menus, signage, and more

Case Study: Virgin Hotels NYC

Hospitality & Lifestyle Brand – Global

Challenge

Virgin Hotels NYC needed high-quality, seasonal content that could support their full lifestyle ecosystem—across multiple venues inside the property—and elevate both brand perception and social engagement.

Our Approach

We worked across several departments and venues at Virgin Hotels NYC to deliver impactful creative across photography, video, graphic design, and marketing. Content was built to showcase food, nightlife, ambiance, and events across multiple channels.

Deliverables

3 seasonal photo and video shoots
Menu design and seasonal updates
Social media content and digital campaign support
Visual asset library for ongoing marketing use

Results

Boosted social presence across platforms with elevated content
Increased engagement and following across property profiles
Refined creative system that reflected the energy of the Virgin brand in NYC

Case Study: The Riff Raff Club by Charles Joly

Cocktail Bar by Charles Joly – New York City

Challenge

As a high-profile launch by world-renowned bartender Charles Joly, The Riff Raff Club needed to create buzz and visual intrigue to match its elevated, underground vibe.

Our Approach

We led the creative direction through visually striking photo and video content paired with targeted social and digital marketing to build hype and convert awareness into interest and traffic.

Deliverables

3 photo and video shoots for seasonal and editorial content
Short-form content for social reels
Digital campaign support and strategy

Results

Successful launch campaign with highly shareable content
Strong visual identity established pre- and post-opening
Ongoing audience growth and brand recognition in nightlife circles

Case Study: Everdene

Rooftop Venue & Lounge – New York City

Challenge

Everdene needed cohesive, elevated visual content to support its dynamic programming—from brunches to nightlife—and tie all brand touchpoints together under one sharp visual language.

Our Approach

We executed a series of high-impact shoots, created branded event materials, and designed menus and signage to deliver both creative consistency and style across the venue.

Deliverables

4 photo and video shoots
Menu and event collateral design
Hotel signage and digital design assets

Results

Elevated the brand’s overall aesthetic and vibe
Improved visual cohesion across all platforms
Supported ongoing programming with flexible branded content

Case Study: Tavern on Jane

Neighborhood Bar & Restaurant – West Village

Challenge

Tavern on Jane was a beloved neighborhood spot with strong in-person loyalty—but a weak social presence. They needed to elevate their digital visibility without losing their grounded charm.

Our Approach

We captured the soul of the bar through photo and video shoots, then paired it with authentic, personality-driven social content that reflected the regulars, the food, and the feeling.

Deliverables

4 content shoots
Monthly social media management and posting
On-brand visuals and captions to match their vibe

Results

Substantial lift in local engagement and reach
Increased foot traffic during key meal periods
Online presence finally matched the in-person energy

Case Study: The Ivory Peacock

Upscale Restaurant & Bar – New York City

Challenge

The Ivory Peacock needed refined, elegant branded collateral to support its upscale positioning—from in-house menus to promotional flyers and printed materials.

Our Approach

We delivered thoughtful, design-forward graphic assets that elevated every guest touchpoint while staying aligned with the brand’s polished, artistic identity.

Deliverables

Menu design (food, cocktails, tastings)
Flyers and event promotional material
Collateral design for social and print

Results

Cohesive brand aesthetic across all platforms
Polished guest experience from digital to in-person
Visual system that matched the venue’s ambiance and culinary approach

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