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Benefits of a Retainer

 Priority Booking - Guaranteed shoot days each month

 

 Discounted Deliverables - Lower per-photo and per-video rates

 

 Creative Consistency - Ongoing brand alignment and art direction

 

 Simplified Billing - One invoice, one predictable rate

Volume-Based Discounts

$3000-$5000 /month

10% Off Total

$5000-$8000 /month

15% Off Total

$8000+ /month

20% Off Total

Product Studio

Crave-worthy content for food, beverage, and alcohol brands selling online and on-shelf.

We create irresistible content that helps food, beverage, and alcohol brands drive sales and brand love. Explore our services built for shelf appeal, digital growth, and standout storytelling.

Who We Are

Product Studio is an arm of Billy Boy built for product-forward brands in the food, beverage, and alcohol space. We help CPG businesses grow faster, look sharper, and connect deeper through content that drives sales, builds trust, and stands out on shelf and online.

 

Whether you are launching a new product, refreshing your packaging, or scaling your DTC presence, we create crave-worthy content that turns heads and converts.

We produce standout content designed to make your products irresistible, from scroll-stopping social reels to clean crave-worthy e-commerce photography. Whether it is a full content campaign, a brand refresh, or a lifestyle shoot for your latest release, our work is built to do more than look good. It is built to drive action.

 

Our focused creative services bring together strategy, storytelling, and standout visuals to help your product pop on shelf, shine online, and move off both faster.

What We Do

Product Photography

We create crisp editorial-style product photography that highlights your product’s appeal across every channel. From packaging shots to styled lifestyle imagery, we capture the details that make your product unforgettable.

Packaging and Flat Lay

Clean and elevated imagery that showcases form, texture, and branding for web and print.

Styled Product Shots

Bring your product to life with art-directed setups that align with your aesthetic.

Ecommerce and Catalog

Consistent, scroll-worthy images that are optimized for online retail and digital catalogs.

Food and Beverage Focus

Showcase your product at its most craveable with plating, styling, and pro lighting.

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Product Video & Reels

We create high-impact product videos built to perform on every platform. Whether it’s short-form content or cinematic storytelling, we help your product stand out with movement, mood, and message.

Social Reels and Shorts

Dynamic videos designed for maximum engagement on Instagram, TikTok, and YouTube.

Hero Product Features

Spotlight your product in a full-length cinematic feature made for web, ads, and events.

How-To and Demo Content

Educate and convert with easy-to-follow, branded video

walkthroughs.

Looping Visuals for Ads

Seamless loops and movement-driven content designed to boost conversion and retention.

In-Studio Shoots

Our in-studio sessions offer a fully controlled environment for clean, high-quality visuals. Perfect for building a consistent visual identity across your channels.

Controlled Lighting and Angles

We fine-tune lighting, shadows, and reflections to get every

detail just right.

Clean Backdrops and Props

Minimal, modern sets designed to complement and elevate your product.

Batch Content Creation

Capture dozens of assets efficiently in one seamless session.

Custom Styling Support

We help source props and guide styling to ensure the visual story aligns with your brand.

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On-Location Shoots

We take your product into the real world with lifestyle-driven shoots that create context and drive emotional connection. Ideal for storytelling, branding, and social content.

Lifestyle and Real-Use Context

Place your product in relatable environments that speak to your customer.

Hospitality and Retail Scenes

Photograph or film your product in cafés, bars, restaurants, or retail settings for real-world impact.

Ambiance and Atmosphere

Capture the feeling and environment around your product to build immersive visuals.

Flexible, Mobile Setup

We bring gear and expertise to your location, minimizing disruption and maximizing results.

Build Your Custom Package

Whether you’re launching a new product or refreshing your creative assets, our pricing structure is designed to be clear, flexible, and tailored to your needs. From premium photography and video to custom staging, styling, and licensing — you only pay for what you need, and nothing you don’t.

1. Choose Your Creative Base

Covers pre-production, creative direction, studio setup, lighting design, basic props, file handling, and basic usage rights.

Photography Only

$750

Video Only

$950

Photography & Video Combo

$1400

2. Choose Your Setting

In-Studio

Included

On-Location

+20% of total + T&E

3. Choose Your Deliverables

Covers retouching, editing, & color grading. You can specify the number of products and the number of photos for each product.

Per Final Photo

$100

Per Final Video

$350

4. Choose Your
Add-Ons

Product Styling

$150 / item

Model or Hand Talent

$450 / half day

Custom Staging / Props / Surfaces

$350+

Rush Delivery

+20% / total

5. Campaign License

If content is used in a national paid ad campaign (e.g. paid media, billboards, packaging, retail), an additional licensing fee is required, or a full buyout (contact us).

Each license includes a 2 year term.

Paid Digital Ads

+30% / total

Print / POS / Retail Packaging

+50% / total

OOH (Billboards, Transit, etc)

+70% / total

Example

Photo Only

In-Studio

6 Photos (3 Products, 2 finals each)

Custom Staging, Props, Surfaces

Digital Ad License (30%)

 

TOTAL

$750

$0

$600

$350

$510

$2210

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Custom Monthly Retainers
& Volume Discounts

If you’re planning ongoing content needs, such as seasonal campaigns, social rollouts, or new product launches, we offer custom monthly retainers designed to provide flexibility, consistency, and cost savings over time.

We’ll build your retainer around your goals — whether that’s content for new product drops, high-performing ad creative, or monthly brand refreshes. Just let us know what cadence you’re aiming for, and we’ll design a plan that fits.

Brand Partnerships

We connect brands with NYC’s top bars and restaurants through curated in-venue activations, content creation, and strategic placements. From cocktail features to influencer tasting nights, our program turns exposure into engagement.

Venue Network

Get exclusive access to premium brand partnerships, monthly content shoots, and social exposure — all at no cost to you. We bring the product, the press, and the cameras. You just keep doing what you do best.

AOR

Your all-in-one creative partner for bold brand growth.


As your Agency of Record, Billy Boy Studio becomes more than a vendor — we become your go-to creative and marketing partner. From strategy to content to execution, we handle every detail across photography and video, social media, branding, graphic design, and digital marketing creative. Whether you’re launching a new concept, refreshing your brand, or scaling your presence, we bring your vision to life with compelling storytelling, high-impact visuals, and results-driven campaigns — all under one roof for a discounted bundled price.

Why Us?

There are a million agencies out there, but none that get hospitality quite like we do. We know how to capture a cocktail in the perfect light, write a caption that actually gets read, and design a menu that makes people hungry before they even order. We’re creatives, yes, but we’re also strategists, partners, and die-hard food & culture lovers. We don’t do cookie-cutter. We do content that feels custom, polished, and unmistakably you.

  • Hospitality-first focus

  • Strategic content that converts

  • Start-to-finish creative execution

  • Elevated visual aesthetic

  • Flexible project-based or retainer options

Who We Work With

Private Client Portal

Every Billy Boy Studio client receives exclusive access to a secure, private portal—your personalized hub for project updates, shared files, timelines, invoices, and communication. Stay connected, stay organized, and stay in control of your creative journey, all in one place.

What It's Like Working With Us.

Think of us as the creative team you didn’t know you needed, but won’t want to work without. We’re collaborative, communicative, and just the right amount of obsessed. We bring ideas to the table, sweat the details, and make sure the final product feels not only on-brand, but on point. No fluff, no confusion - just great work, good vibes, and a team that’s in it with you from day one.

Referrals

Love working with us? Send someone our way! If you refer a new client who books a project or retainer with Billy Boy Studio, we’ll thank you with a $150–$300 credit. 

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