1
Brand Discovery
We begin with a collaborative session to unpack your vision, audience, competition, and long-term goals. This forms the strategic and creative foundation for everything that follows.
2
Creative Direction & Concept Design
We present 1–2 brand directions with rationale — showing logos, type, color, and brand style. You choose a direction, and we refine it into a full identity.
3
Asset Creation & Messaging
We build out your full suite of deliverables, from logo variations to patterns, voice guides, and visual styling. You receive a complete system ready for rollout.
4
Final Delivery
Everything is packaged and delivered with clarity: a branded PDF guide, asset folder, and any mockups or extras included in your package.
Branding & Identity
Build a Brand That Feels Like You — Everywhere
We don’t just design logos — we build full identity systems that connect with your audience and hold up across every platform. Whether you’re launching something new or refreshing a legacy brand, we create visuals, messaging, and strategy that reflect your story and set you apart.
From logo marks to tone of voice, you’ll walk away with a brand that’s powerful, polished, and built to scale.
What We Do
Our branding services are built around four key pillars — each one essential to a modern, lasting brand identity.
Logo & Visual Identity
Primary Logo Design
Sub-Logo Variations (horizontal, stacked, icon)
Custom Color Palette
Typography Pairings
Iconography Sets
Pattern & Texture Design
Custom Illustrations
Image Treatment Direction (for photography integration)
Brand Strategy & Positioning
Brand Discovery Sessions
Positioning and Audience Summary
Competitive Landscape Review
Visual Moodboard and Creative Direction
Messaging Development
Tagline Development
Brand Voice & Tone Framework
Messaging Pillars & Key Phrases
Brand Messaging Guide
Brand Guidelines Creation
Comprehensive Brand Guidelines
Logo Usage, Spacing, and Layout Rules
Color and Typography Guidance
Brand Voice, Image Treatments, and Real-World Examples
File Delivery Kit for Web, Print, Social, and More
Our Process
FAQ's
Yes — you receive full rights to everything delivered. We only reserve the right to showcase work in our portfolio.
Absolutely. We’ll evaluate what’s worth keeping and build a new identity that evolves your current presence without losing your core.
Our minimum package includes a full identity system because logos work best when paired with brand guidelines. However, we can provide custom quotes for simplified needs.
Yes — we offer add-ons for menu design, web styling, social templates, packaging, and more.
Yes! We regularly work with brands across the U.S. and can travel for shoots, campaigns, or special projects.
Based in NYC. Available nationwide.
